Digital Fashion Film + 3D AR Model + AR-Merch
Ætherial Echoes premiered as an immersive digital fashion experience during Unity Art Weekend 2024 at Halytskyi Castle. Alongside the screening of the Fashion Film, one of the collection’s mythical characters was presented as a 3D AR Model, seamlessly integrated into the historic castle environment. Visitors could discover the digital character within the exhibition space, extending the story beyond the screen into an immersive experience.
The project also expanded into a physical collectible: Branded AR-Merch — a sweatshirt featuring an AR print of one of the film’s mythical characters became one of the charity auction lots. Using a dedicated mobile application, visitors could scan the print and bring the digital model to life in augmented reality, creating an interactive bridge between Digital Fashion, Physical Merchandise, and Charitable Fundraising.