Reave-Ready-Groove by UFEG

Presented as part of the UFEG group exhibition during Ukrainian Fashion Week FW26–27, Rave-Ready-Groove explored how changing lifestyles, climate realities, and the experience of living through war reshape the rhythm of everyday life.

The collection reimagined the boundaries between work, leisure, and nightlife, proposing a new hybrid wardrobe that shifts from ready-to-wear to ready-to-rave. Alongside the physical runway collection, the project expanded into a digital experience where avatars wore the same looks, complemented by a digital fashion film and AR filters.

Credits
Project Curator: Maryna Loseva
Digital Team: Alona Yelfimova · Yuliia Ovcharyk · Yuliya Miehk
Fashion Designers: Anastasiia Sosna · Alona Yelfimova
· Olha Kulinich · Yuliia Ovcharyk · Anna Kushneriuk
· Anna Hurinenko · Yuliya Miehk

A collaborative editorial photoshoot bringing together phygital fashion designers and the Edit.Form Creative Production Studio. The concept was developed to highlight each designer’s unique creative vision while revealing the common thread connecting all three fashion concepts—light.

The poolside location was intentionally chosen to amplify reflections, transparency, and the play of light, creating a visual dialogue between water, digital fashion, and the expressive qualities of each collection.

Team Credits:
Designers: Alona Yelfimova @yelfimova.alona
· Yuliia Ovcharyk @yo_designer3d · Yuliia Miekh @arcee.des
Creative Direction & Styling Edit.Form @edit.form: Yuliia Dzhamhurova @yuliia_dzhamhurova · Olena Karpych @olena_karpich · Anna Sakharevych @sakharevych_anna
Photography: Olena Pertseva @alena_pertseva
Gaffer: Oleksandr Velykodnyi @mugi.pht
Make-up & Hair: Mary Kolomiets @kolomietsmary
Models: Mariia Lysenko @reizana_· Varvara Levchenko @varya.levc

Presented during Future Fashion Forum 2026, the runway united two conceptual collections into a single immersive fashion narrative exploring how humanity adapts to an ever-changing world.

Homo Deus reflected on the future of humanity in the age of biotechnology and artificial intelligence, questioning the evolving relationship between the physical body, virtual identity, and human nature. Rave-Ready-Groove captured the pulse of contemporary life, examining how climate change, war, and shifting daily rhythms reshape the way we live, work, rest, and express ourselves through fashion.

Together, the collections formed a cohesive runway experience, presenting fashion as a medium for imagining future lifestyles rather than simply showcasing garments.

Credits
Art Director: Maryna Loseva
Educational Program Curators: Anna Chyrva · Olena Kikteva · Volodymyr Podolian
Fashion Designers: Daria Vidova · Yevheniia Vidova · Viktoriia Vozniuk · Yuliia Ovcharyk · Alona Yelfimova · Yuliya Miehk · Anna Kushneriuk
Runway Styling: Karolina Pekar
Models: Bravo Models
Beauty Production: 96 Group Agency
Head of Beauty Production: Olha Kosynska
Hair & Make-up Team: Liliia Khomiak · Olena Levochko · Nataliia Pikulyk · Olia Koretska

The first official publication of the collaborative editorial photoshoot, released under exclusive publishing rights by FÉROCE Magazine. The feature presented the project’s shared artistic vision while highlighting the individuality of each designer’s concept.

AURORA SHIFT was exhibited as part of a Fashion Concept Art exhibition with two other mannequins at Lumen in Kyiv. The exhibition presented digital fashion as a contemporary artistic medium, inviting visitors to explore speculative design, environmental narratives, and the evolving relationship between fashion, technology, and digital culture.

Credits
Fashion Designers: Alona Yelfimova · Yuliia Ovcharyk · Yuliya Miehk
AR Masks — Yuliya Miehk

AURORA SHIFT was selected as both the cover story and a featured editorial for the July issue of Artells Magazine. The publication explored the project’s creative vision, combining digital fashion, sustainability, and speculative storytelling inspired by the Northern Lights and future material innovations.