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Dotyk
Building a Brand Identuty and Guidelines for a Family Support Initiative
- RoleFractional Brand Strategist & DesignerProject TypeBrand Identity & Brand Guidelines
- IndustrySocial Impact • Family SupportMarketsUkraine
Project Profile
Dotyk is a Ukrainian family support center providing psychological, educational and community-based services for children, parents and caregivers.
The project was developed as part of a mentorship collaboration, combining educational practice with meaningful social impact. The objective was to create a clear, approachable and scalable visual identity that would help the organization communicate consistently while enabling the internal team to independently maintain and evolve the brand.
The project was developed as part of a mentorship collaboration, combining educational practice with meaningful social impact. The objective was to create a clear, approachable and scalable visual identity that would help the organization communicate consistently while enabling the internal team to independently maintain and evolve the brand.
- Key Contributions
- Developed a complete visual identity from concept to final implementation.
- Translated the organization’s values into a warm, approachable and trustworthy brand language.
- Built a scalable visual system adaptable across digital and printed communication.
- Structured the identity into practical Brand Guidelines to support long-term consistency.
- Created a flexible foundation enabling the internal team to independently apply the identity across future materials.
Impact- Developed a complete visual identity that reflects the organization’s values through a warm, trustworthy and approachable visual language.
- Built a scalable design system supporting consistent communication across digital and printed touchpoints.
- Structured the identity into practical Brand Guidelines, enabling the internal team to independently create future communication materials.
- Contributed to a socially meaningful initiative by combining mentorship with the development of a real-world brand identity for a non-profit organization.
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