Charity event by mriinyky UA
Dream Unity Runway 2026
The project introduced visitors to Digital Fashion through interactive technologies, combining cinematic storytelling, AR try-on experiences, and 3D augmented reality characters into a unified event journey.
  • Role
    Event Identity Design · Creative Lead · Digital Fashion Block · Immersive Experience Concept · Digital Content Direction
    Project Type
    Fashion Event · Digital Fashion Showcase · Immersive Installation
  • Industry
    Fashion Event · Digital Fashion Showcase · Immersive Installation · Social Impact
    Year
    2026
Project Profile
Dream Unity Runway 2026 was a charity fashion event created to raise funds for the future development of a retreat center supporting families affected by Russia’s war against Ukraine.

Inspired by the venue’s unique setting beside the Guitar Museum and inside a concert hall, the event identity united fashion and music through a series of original digital fashion characters and a cinematic fashion film. This visual language became the foundation of the event’s branding, stage content, digital communications, and immersive experiences.
  • Scope of Work
    • Event Identity Design
    • Visual Direction
    • Social Media Design
    • Digital Fashion Block Curation
    • AR Experience Concept
    • Immersive Experience Design
    • Creative Production
    • Cross-functional Coordination
  • Key Contributions
    • Developed the creative concept and visual identity for the event.
    • Co-created a series of original 3D Digital Fashion Models and a cinematic fashion film that became the foundation of the event’s visual identity.
    • Designed the event’s branding system and social media communication assets.
    • Directed visual content for the main FHD stage screen during the runway show.
    • Curated the Digital Fashion Block featuring conceptual 3D Digital Fashion Films.
    • Conceptualized the immersive AR experience within the event’s brand zone, including an AR Try-on Dress and interactive 3D AR models.
    • Unified branding, digital fashion, stage visuals, and immersive experiences into a cohesive visitor journey.
    Impact
    • Established a distinctive visual identity connecting fashion, music, and digital art.
    • Extended the runway experience through cinematic stage visuals and interactive AR installations.
    • Demonstrated how digital fashion can become the foundation of an event’s entire visual ecosystem.
    • Supported a charity initiative raising funds for the creation of a retreat center for families affected by Russia’s war against Ukraine.
  • Key Competencies
    Creative Direction • Brand Identity Design • Event Branding • Digital Fashion • Visual Storytelling • Art Direction • Experience Design • AR Experience Concept • Stage Visual Design • Social Media Design • Creative Production • Cross-functional Collaboration
Event Identity & Digital Fashion Universe
The event’s visual identity was built around an original series of 3D Digital Fashion Models and a cinematic fashion film, creating a cohesive narrative that connected fashion, music, and immersive technologies across every touchpoint — from the stage and social media to AR experiences and event branding.

Credits
Creative Direction & Brand Identity: Alona Yelfimova
3D Digital Fashion Concept & Production: Alona Yelfimova · Yuliia Ovcharyk · Yuliya Miehk
Digital Fashion Film: Alona Yelfimova · Yuliia Ovcharyk · Yuliya Miehk
Brandzone Activation: Alona Yelfimova · Yuliia Ovcharyk · Yuliya Miehk, Natalia
Digital Fashion Block at Screen
A curated program of conceptual 3D Digital Fashion Films presented throughout the event on the main stage screen. The Digital Fashion Block introduced visitors to emerging digital fashion creators and demonstrated new forms of fashion storytelling within a live runway event.

Credits
Creative Direction & Program Curation of Digital Block: Alona Yelfimova

Participating Digital Fashion Creators
Selected Ukrainian Digital Fashion Artists:
Yuliya Ovcharyk, Yuliya Miehk, Valeria Morozova, Alona Yelfimova — 3D Fashion Films
Natalia Golynko / Brand Love Vivienne — Fashion VideoPodcast with AI Narrator

Cover image for speCial Editorial magazine
Designed the cover image for a special editorial magazine published exclusively for Dream Unity Runway. The edition featured everyone who contributed to the charity initiative supporting the Mriinyky UA Foundation, becoming a commemorative publication celebrating the event and its community.
Brandzone AR Activation
Digital Fashion Film + 3D AR Model and Try-On Dress

An interactive digital experience located within the event’s brand zone, where visitors could engage with 3D AR fashion characters inspired by the event identity and virtually try on an AR Dress through their smartphones.

Credits
Concept of AR 3D Models: Yuliya Ovcharyk, Yuliya Miehk, Alona Yelfimova
AR Development & Technical Implementation: Yuliya Miehk
AR Activation: Yuliya Ovcharyk, Yuliya Miehk, Alona Yelfimova, Natalia Golynko
Team of the Digital Block of
Dream Unity Runway 2026:

Founder of Mriinyky UA Foundation & Dream Unity Runway Event:
Hristina Matvienko

Digital Fashion Creators &
XR Generalist & Immersive Space Activators:
Alona Yelfimova
Yuliya Ovcharyk
Yuliya Miehk

AI Creator &
Immersive Space Activator:
Natalia Golynko

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