CLIENT
IT company specializes in providing innovative solutions for iGaming leveraging blockchain technology.

CHALLENGE
After a recent update of the company's visual style, the company felt that it did not understand how to decompose the identity into materials, and did not like the visual solutions that were implemented.

SOLUTION
I conducted a review of the materials that have been implemented throughout the history of the company, analyzed the materials of competitors, and found a feature through which to manifest the brand. We show honesty, transparency through glass, versatility through simple geometric shapes, and adaptability through the flexibility of elements, and a wide range of services through dispersion.

THE RESULT
The developed brand book with guides helped the internal team quickly change the visual style, which stood out among competitors at exhibitions and has already become recognizable in the niche.