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Enabl3
Creating a Brand System
from Scratch
from Scratch
- RoleFractional Brand Strategist & DesignerProject TypeBrand Identity & Brand Guidelines
- IndustryLoyalty & Engagement SaaSMarketsGlobal
Project Profile
ENABL3 is a SaaS platform that helps businesses increase customer engagement, loyalty, and retention through rewards, referrals, and gamification.
The company was preparing to launch a new product and needed a distinctive visual identity capable of scaling across digital products, marketing communications, and international events.
The company was preparing to launch a new product and needed a distinctive visual identity capable of scaling across digital products, marketing communications, and international events.
- Key Contributions
- Conducted competitor research to identify visual opportunities within the SaaS market.
- Developed the brand identity and visual language from the ground up.
- Designed a scalable logo system and comprehensive Brand Guidelines.
- Built a flexible design system for consistent communication across digital and offline touchpoints.
- Created marketing materials supporting product launch and business development.
- Designed the exhibition booth for MEC Barcelona 2024 immediately following the brand identity development.
Impact- Established a recognizable visual identity for a new international SaaS brand.
- Enabled the internal marketing team to work independently through a structured brand system.
- Created a scalable foundation supporting the company’s growth across multiple communication channels.
- Delivered an exhibition presence aligned with the newly established visual identity.
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