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GAMELINK
Building a Distinctive Brand Identity
from Scratch
from Scratch
- RoleFractional Brand Strategist & DesignerProject TypeBrand Identity & Brand Guidelines
- IndustryGamification SaaSMarketsUkraine
Project Profile
Gamelink is an innovative company developing gamification solutions that help businesses increase user engagement and retention by combining technology with proven behavioral mechanics.
The company was launching a new brand and required a visual identity that would clearly communicate innovation, engagement and digital product thinking while remaining flexible across digital communication channels.
The company was launching a new brand and required a visual identity that would clearly communicate innovation, engagement and digital product thinking while remaining flexible across digital communication channels.
- Key Contributions
- Conducted competitor research within the gamification and SaaS landscape.
- Developed the brand identity from the ground up.
- Designed the logo and scalable visual language.
- Built a cohesive identity system for digital marketing and product communications.
- Prepared the brand assets for consistent implementation across digital touchpoints.
Impact- Established a distinctive visual identity for a new technology brand.
- Created a flexible brand system supporting future product growth.
- Delivered a recognizable visual language aligned with the company’s positioning in the gamification market.
- Enabled consistent brand communication from the early stages of business development.
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