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BIT
Besigning an Immersive Exhibition Booth for the World's Largest Consumer Electronic Trade Show
- RoleExhibition & Brand Experience DesignerProject TypeExhibition Booth Design
- IndustryConsumer ElectronicsMarketsUkraine / Global
Project Profile
GAZER is a consumer electronics company developing next-generation products, including the Metasmart TV ecosystem and Metasmart CAR connected vehicle solutions.
For the company’s participation at IFA Berlin 2023 — the world’s leading consumer electronics and home appliances exhibition — GAZER required a large-scale exhibition booth that would communicate its technology ecosystem while providing a premium visitor experience.
For the company’s participation at IFA Berlin 2023 — the world’s leading consumer electronics and home appliances exhibition — GAZER required a large-scale exhibition booth that would communicate its technology ecosystem while providing a premium visitor experience.
- Key Contributions
- Developed the creative concept for a 12.5 × 8 × 5.8 m exhibition booth.
- Created complete 3D visualizations to communicate the spatial design before production.
- Designed the visitor journey and branded exhibition environment.
- Prepared technical drawings and production-ready layouts for all branded elements.
- Coordinated the visual system to ensure consistency between architecture, graphics and product presentation.
Impact- Delivered a scalable exhibition concept for one of the world’s largest technology trade shows.
- Translated the GAZER ecosystem into an immersive physical brand experience.
- Provided a production-ready documentation package enabling successful booth implementation by the fabrication team.
- Strengthened the brand’s international presentation through a cohesive exhibition environment.
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