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games of heroes
Transforming a Social Initiative into a Recognizable Brand Identity
- RoleFractional Brand Strategist & DesignerProject TypeBrand Evolution & Identity System
- IndustryAdaptive Sports • Social ImpactMarketsUkraine
Project Profile
Games of Heroes is a Ukrainian social initiative supporting the rehabilitation, social integration and personal development of veterans through adaptive sports and community engagement.
The collaboration began with the design of a pitch deck presented at NATO Headquarters in Brussels. As the project evolved, it became clear that the initiative needed a stronger visual identity to distinguish itself from similarly named international competitions and to communicate its mission more effectively to partners, sponsors and the public.
The collaboration began with the design of a pitch deck presented at NATO Headquarters in Brussels. As the project evolved, it became clear that the initiative needed a stronger visual identity to distinguish itself from similarly named international competitions and to communicate its mission more effectively to partners, sponsors and the public.
- Key Contributions
- Designed the presentation deck for the project’s international presentation at NATO Headquarters in Brussels.
- Developed a renewed visual identity while preserving the recognizable Cyber Lion symbol.
- Created a flexible graphic system inspired by adaptive movement and transformation.
- Built a modular visual language based on pixel geometry derived from military camouflage patterns.
- Developed a vibrant color system supporting different directions of the organization’s activities.
- Prepared Brand Guidelines enabling consistent implementation across communication materials and partner collaborations.
Impact- Strengthened the organization’s visual recognition through a modern and scalable brand identity.
- Helped differentiate the initiative from other international sports projects with similar naming.
- Supported successful communication with institutional partners, including Diia.Osvita, through a cohesive visual system.
- Contributed to a recognizable visual presence across educational materials, partnership campaigns and public events, including the KYT innovation space.
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