CLIENT
WePlay Esports Arena is a subproduct of WePlay Esports – an esports media holding company.

CHALLENGE
The task was formulated so that the Arena's identity was known and linked to the core brand but still had its own identity. The Arena is the venue for esports tournaments.

SOLUTION
Esports is the only virtual sport, and the basis of the identity is the use of optical illusions, the combination of 2D and 3D. the use of the main colors of the parent brand and the basis of the logo forms a stable connection but the use of rotation in the letters and elements of the sign dramatizes the dynamics in the identity of the subbrand.

THE RESULT
The concept was not implemented due to a change in the decision to develop a separate arena brand from the company brand but got good feedback from customers.Since the beginning of the war, every Ukrainian company has changed its strategy for the survival of business, country and nation. Many companies united and expressed their position or created their own patriotic promos to raise the spirit or attract donations to the army.

The image was created in collaboration with a graphic designer and a 3D motion designer.