IT Outsourcing compaty
Design Operations & Brand Experience
  • Role
    Graphic & Web Designer → Design Operations Coordinator / Deputy Art Director (In-house)
    Project Type
    Brand Design • Marketing Design • Design Operations • Creative Coordination • Print Production • Merchandise • Web Design • Fast-Paced Product Delivery
  • Industry
    FinTech • Forex Trading • Financial Services
    Markets
    Ukraine • CIS Markets
Project Profile
IT Outsourcing was a company that operated as an in-house creative agency, delivering design solutions that supported both marketing initiatives and product-related business needs across a growing ecosystem of financial brands.

Its portfolio included MMCIS, Kondakov Asset Management, Mill Trade, FxFactor Magazine, and the “Good Deeds” Charity Foundation — each with distinct audiences, communication goals, and brand touchpoints.

The organization itself was a fast-growing IT company serving the Forex trading industry. Over 3 years, it scaled from 25 to more than 500 employees, expanded into a nationwide financial network with regional offices across Ukraine, and became one of the leading companies in its market segment.

I joined as a Graphic & Web Designer, supporting multiple brands simultaneously. As the business rapidly expanded, my role evolved beyond visual design into Design Manager to coordinate the daily operations of a 12-person Art Department.

Alongside delivering creative work, I became responsible for workload planning, cross-functional collaboration, approval workflows, executive reporting, and ensuring consistent delivery across dozens of parallel marketing initiatives.

This role marked my first experience in Design Operations, combining design expertise with process management, stakeholder coordination, and business-oriented thinking.
  • Scope of Work
    Brand & Marketing Design
    Brand communication • Marketing campaigns • Web Design • Landing Pages • Digital Advertising • Print Design • Editorial Design • Presentation Design • Environmental Graphics • POS Materials

    Design Operations
    Team workload planning • Creative workflow coordination • Design request management • Priority planning • Delivery tracking • Daily status reporting • Resource allocation • • Fast-Paced Product Delivery

    Cross-functional Collaboration
    Marketing • PR • Product • Development • Legal • Executive Leadership

    Production Management
    Print production • Prepress supervision • Vendor coordination • Manufacturing consulting • Quality control
  • Key Contributions
    • Grew from Graphic Designer to Art Department Coordinator within 3.5 years.
    • Coordinated the daily operations of a 12-person design team.
    • Introduced structured planning, prioritization and reporting processes.
    • Became the primary communication bridge between business stakeholders and the creative team.
    • Coordinated end-to-end approval workflows involving executives, legal, marketing and production teams.
    • Managed production and vendor relationships for premium printed materials and branded merchandise.
    • Supported multiple brands simultaneously throughout periods of rapid business growth.
    Impact
    • This role fundamentally transformed my perspective on design.
    • I learned that the effectiveness of creative teams depends not only on design quality, but on well-designed processes, transparent communication, and strong collaboration across business functions.
    • The experience laid the foundation for my future roles as Design Lead and Head of Design, where I combined creative leadership with operational thinking, cross-functional collaboration, and business strategy.
  • Key Competencies
    Design Operations
    Creative Operations • Workflow Optimization • Resource Planning • Delivery Coordination • Design Process Improvement • Fast-Paced Product Delivery

    Leadership
    Team Coordination • Stakeholder Management • Cross-functional Collaboration • Executive Communication • Vendor Management

    Design
    Brand Design • Marketing Design • Web Design • Editorial Design • Print Production • Premium Merchandise • Environmental Graphics
⭐⭐⭐⭐⭐ STAR Case Studies:
01 — MMCIS
Scaling a Digital Brand into a Nationwide 360° Financial Brand
Through Design

Situation

During my time at the company, one of its flagship brands experienced rapid business growth, expanding from approximately 25 employees to more than 500 within three years while opening offices across major cities in Ukraine.


This rapid expansion required the simultaneous development of hundreds of branded assets while maintaining visual consistency across every customer and employee touchpoint.


Task

Support the company’s business growth by coordinating the design and production of marketing, environmental, and operational brand assets delivered within ambitious timelines and across multiple parallel initiatives.


Design Approach

Coordinated the creation and delivery of brand assets across digital and physical environments, covering a 360° communication ecosystem: website and digital campaigns, display advertising, OOH and outdoor advertising, transport branding, radio and TV campaigns, printed communications, presentations, POS materials, vehicle branding, racing team graphics, office branding, and regional office launches.


Worked closely with marketing, business leadership, production partners, and the internal design team to synchronize priorities, approvals, and production schedules while maintaining a unified visual system throughout the company’s rapid expansion.


Project Impact

Enabled consistent brand implementation during a period of hypergrowth, supporting the launch of new offices, nationwide marketing campaigns, promotional events, and customer-facing environments.


The project demonstrated how structured design operations, cross-functional coordination, and scalable visual systems can accelerate business expansion while preserving brand consistency at scale.

02 — Kondakov Asset Management
Scaling a Personal Brand Website to an Investment Platform.
Branded VIP Merchandise

Situation

Kondakov Asset Management initially had a personal-brand website focused on presenting the founder and his investment expertise. As the business developed, the existing digital presence needed to evolve into a more comprehensive platform supporting investment services and client interactions.


At the same time, the brand was developing a premium/VIP direction that required a more sophisticated physical brand experience.


Task

Transform the existing personal-brand website into a structured digital platform for investment services, including a multi-page website and personal account, while developing branded materials for premium/VIP clients.


Design Approach

Redesigned the information architecture, user flows, and UI of the public-facing website and personal account, turning the initial website into a more complex digital experience.

Coordinated the design workflow with the team, aligned key decisions with the founders, managed parallel design tasks, and prepared the approved layouts for development, including implementation review.


In parallel, developed branded VIP merchandise and premium presentation materials, working with production partners on complex post-print finishing and physical production requirements.


Project Impact

Transformed the brand’s initial personal website into a comprehensive digital platform supporting the company’s investment services, while establishing a more distinctive premium/VIP brand experience across digital and physical touchpoints.


The website and personal account were delivered within three weeks, combining complex digital design with premium brand production under a compressed timeline.

03 — MillTrade
Launching a New FinTech Product with a Complex Trading Website & Investor Dashboard

Situation

MillTrade was a new FinTech / Forex trading product preparing for market launch. The business required a complete digital presence combining a public-facing broker website with a personal account for monitoring investment and trading activity.


The project involved ~70 pages across the website and investor dashboard and had to be delivered within a highly compressed timeline.


Task

Design and coordinate the delivery of a complex digital product from initial structure through development handoff, while maintaining consistency across multiple interconnected user flows.


Design Approach

Worked across the information architecture, UX flows, and UI design of the public website and investor dashboard.


Coordinated parallel design work across the team, redistributed workload according to project priorities, aligned key decisions with founders, and prepared the final designs for development.


I also followed the implementation process, checking the delivered product against approved designs and resolving visual inconsistencies during development.


Project Impact

Delivered approximately 70 pages of website and investor dashboard interfaces within two months, enabling the launch of the new FinTech / Forex product with a complete digital customer experience.

The project strengthened my experience in complex web products, fast-paced design delivery, team coordination and founder–designer–developer collaboration.

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