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RADIATOR
Creating a Unified Visual Experience Across a Manufacturing Ecosystem
- RoleBrand Designer (In-house)Project TypeEnvironmental Branding • Brand Experience • Corporate Communication
- IndustryIndustrial Manufacturing • Home Appliances • Outdoor ProductsMarketsUkraine • International B2B
Project Profile
Development of a visual communication system for a Ukrainian full-cycle manufacturing facility, extending the brand into physical, corporate and recruitment environments.
- Scope of Work
- Environmental Branding
- Entrance & Site Branding
- Fleet Branding
- Outdoor Advertising
- HR Communication
- Exhibition Design
- 3D Visualization
- Key Contributions
- Designed an entrance sign as a key physical touchpoint and first point of contact with the brand.
- Developed outdoor advertising layouts for corporate and product communication.
- Created visual communication materials for the HR department to support recruitment and employee attraction.
- Developed a conceptual exhibition stand for representing Radiator at an international trade show in China.
Impact- Created a cohesive physical brand experience across the manufacturing environment, strengthening Radiator’s visual presence across site navigation, corporate communication, transportation, outdoor advertising and recruitment touchpoints.
- Key CompetenciesEnvironmental Branding • Brand Experience • Exhibition Design • Spatial Communication • 3D Visualization • Visual Systems • Corporate Communication • Cross-functional Collaboration
⭐⭐⭐⭐⭐ STAR Case Studies:
International Exhibition Stand Concept
Situation
Radiator required a concept for presenting its manufacturing capabilities and product ecosystem at an international exhibition in China.
Task
Develop an exhibition stand concept that would translate the Radiator brand into a physical trade-show environment and communicate the company’s industrial expertise, production capabilities and product portfolio.
Design Approach
- Developed the spatial concept and overall visual direction for the exhibition stand.
- Integrated brand communication with product and manufacturing storytelling.
- Created 3D visualizations to demonstrate the spatial concept, visitor flow, and overall visual direction.
Project Impact
- Created a conceptual exhibition stand demonstrating how Radiator’s brand, manufacturing capabilities, and product ecosystem could be presented within an international trade-show environment.
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