Error get alias
Alona Yelfimova
| Creative Lead
| Brand Designer
| Digital Fashion Artist
| Creative Lead
| Brand Designer
| Digital Fashion Artist
I am a designer with many years of hands-on experience in Visual Brand Design, Art Direction, and Management & Leadership of creative teams.
After 16 years in corporate design, I have been working independently since 2023 under my own brand YELFAA®, focusing on project-based collaboration and strategic design.
Brand Design is my core professional focus, where I develop visual brand strategies and identities, create structured design guidelines, and support their implementation within companies and teams.
In parallel, I work on interdisciplinary projects in the areas of Art & Digital Fashion at the intersection of design, digital formats, new technologies and immersive presentation experiences.
Of particular interest to me are the development of creative thinking, co-creation of ideas and the search for new solutions in a period of constant change, I explore Design Thinking, Strategic Foresight and modern AI tools for creative processes.
After 16 years in corporate design, I have been working independently since 2023 under my own brand YELFAA®, focusing on project-based collaboration and strategic design.
Brand Design is my core professional focus, where I develop visual brand strategies and identities, create structured design guidelines, and support their implementation within companies and teams.
In parallel, I work on interdisciplinary projects in the areas of Art & Digital Fashion at the intersection of design, digital formats, new technologies and immersive presentation experiences.
Of particular interest to me are the development of creative thinking, co-creation of ideas and the search for new solutions in a period of constant change, I explore Design Thinking, Strategic Foresight and modern AI tools for creative processes.
Alona Yelfimova
| Creative Lead
| Brand Designer
| Digital Fashion Artist
| Creative Lead
| Brand Designer
| Digital Fashion Artist
II am a designer with many years of hands-on experience in Visual Brand Design, Art Direction, and Management & Leadership of creative teams.
After 16 years in corporate design, I have been working independently since 2023 under my own brand YELFAA®, focusing on project-based collaboration and strategic design.
Brand Design is my core professional focus, where I develop visual brand strategies and identities, create structured design guidelines, and support their implementation within companies and teams.
In parallel, I work on interdisciplinary projects in the areas of Art & Digital Fashion at the intersection of design, digital formats, new technologies and immersive presentation experiences.
Of particular interest to me are the development of creative thinking, co-creation of ideas and the search for new solutions in a period of constant change, I explore Design Thinking, Strategic Foresight and modern AI tools for creative processes.
After 16 years in corporate design, I have been working independently since 2023 under my own brand YELFAA®, focusing on project-based collaboration and strategic design.
Brand Design is my core professional focus, where I develop visual brand strategies and identities, create structured design guidelines, and support their implementation within companies and teams.
In parallel, I work on interdisciplinary projects in the areas of Art & Digital Fashion at the intersection of design, digital formats, new technologies and immersive presentation experiences.
Of particular interest to me are the development of creative thinking, co-creation of ideas and the search for new solutions in a period of constant change, I explore Design Thinking, Strategic Foresight and modern AI tools for creative processes.
Clients of YELFAA® studio
Brand Design direction
Brand Design direction
I work with both companies that need to rebrand their existing identities and startups seeking contemporary visual languages to communicate strategic messages through meaning. I am also approached to structure and systematize existing identities into clear and usable brand guidelines.
My primary areas of work include IT (SaaS), Sports & Wellbeing, Fashion, and Social Impact projects.
My primary areas of work include IT (SaaS), Sports & Wellbeing, Fashion, and Social Impact projects.
Digital Art & Fashion
In my practice, Digital Fashion is both an art direction and a research field: a space for developing creative thinking, exploring the fashion industry, and examining digital clothing forms as indicators of social, cultural, and technological shifts — from the past to the future.
A key focus of my work is design thinking and the cultivation of creativity, which I deepen through participation in presentation-driven and conceptual projects, working with idea development, meaning-making, and interdisciplinary teams.
In co-creation with creators at UFEG, the largest private fashion school in Ukraine, we developed projects that were showcased at renowned Ukrainian and international art and fashion platforms, festivals, and biennials—work I am truly proud of and deeply inspired by.
A key focus of my work is design thinking and the cultivation of creativity, which I deepen through participation in presentation-driven and conceptual projects, working with idea development, meaning-making, and interdisciplinary teams.
In co-creation with creators at UFEG, the largest private fashion school in Ukraine, we developed projects that were showcased at renowned Ukrainian and international art and fashion platforms, festivals, and biennials—work I am truly proud of and deeply inspired by.
In-house Experience in Companies
10+
in the in-house team that
I managed and developed as Head of Design
I managed and developed as Head of Design
CREATORS
19+
Practical Experience
as a Creative Designer
in Marketing
as a Creative Designer
in Marketing
YEARS
6+
where I developed as
a specialist, delving into various fields: IT, urbanism, manufacturing of equipment, sports and tourism products, and more.
a specialist, delving into various fields: IT, urbanism, manufacturing of equipment, sports and tourism products, and more.
COMPANIES
12+
for which I created various design solutions, ranging from advertising campaign materials to website development and brand zone concepts.
BRANDS
parimatch.ua
Head of Design
10.2021–12.2022
Parimatch Ukraine — until 2023, it was the leading licensed betting company in Ukraine and the largest Ukrainian investor in sports development at the national and regional levels. She has implemented large-scale projects in the field of sports and entertainment.
Design Lead, and later Head of Design.
The main role is Art Direction Review of all creative materials for a holistic perception of the brand and the implementation of a new brandbook in all its manifestations. Created the development strategy of the department and its rapid change due to the war to maintain market positions, expanding tasks, including the product direction. I was engaged in the development of promotional campaigns from the art side: creation of Key Visuals and art direction, decomposition of creatives into promo 180 and 360, also creation of scripts for videos.
During my tenure, the team has grown by 2 times, including graphic designers, illustrators, 3D and 2D motion designers, and art task coordinators.
TOP-3 cases that I am most proud of during my time at the company:
Head of Design
10.2021–12.2022
Parimatch Ukraine — until 2023, it was the leading licensed betting company in Ukraine and the largest Ukrainian investor in sports development at the national and regional levels. She has implemented large-scale projects in the field of sports and entertainment.
Design Lead, and later Head of Design.
The main role is Art Direction Review of all creative materials for a holistic perception of the brand and the implementation of a new brandbook in all its manifestations. Created the development strategy of the department and its rapid change due to the war to maintain market positions, expanding tasks, including the product direction. I was engaged in the development of promotional campaigns from the art side: creation of Key Visuals and art direction, decomposition of creatives into promo 180 and 360, also creation of scripts for videos.
During my tenure, the team has grown by 2 times, including graphic designers, illustrators, 3D and 2D motion designers, and art task coordinators.
TOP-3 cases that I am most proud of during my time at the company:
- Pitch deck of a collaboration proposal with UNITED24.
- Promo 360 “Born in Ukraine — charged to win!” with brand ambassador O. Usyk.
- Art Direction of 3 promotional videos about product features in a month from scretch to implementation.
weplay.tv
Brand Designer
04.2020–11.2020
The company is an organizer of esports tournament broadcasts.
The task I was given was to collect a holistic brand image in the minds of the audience at all points of contact, which was lost among the various identities of the tournaments (subproducts). She analyzed the problem with the identity developed by the agency, which was developed independently, identified weaknesses and strengths in current solutions, and worked on creating corporate identity guidelines that could be used by related departments without breaking consistency. Developed HR Employer Brand materials that help build employee loyalty to the company: merchandise, internal presentations, visualization of brand values, etc. Developed concepts for the entrance area of the office, as well as the interior and identity of the WePlay Esports Arena sub-product.
Brand Designer
04.2020–11.2020
The company is an organizer of esports tournament broadcasts.
The task I was given was to collect a holistic brand image in the minds of the audience at all points of contact, which was lost among the various identities of the tournaments (subproducts). She analyzed the problem with the identity developed by the agency, which was developed independently, identified weaknesses and strengths in current solutions, and worked on creating corporate identity guidelines that could be used by related departments without breaking consistency. Developed HR Employer Brand materials that help build employee loyalty to the company: merchandise, internal presentations, visualization of brand values, etc. Developed concepts for the entrance area of the office, as well as the interior and identity of the WePlay Esports Arena sub-product.
misto.lun.ua
Creative Visual & Communication Designer
01.2020–04.2020, freelance format 2021
Designer in the «ЛУН Місто» project of the «ЛУН» marketing team. The main task was to translate complex and boring data into interesting and informative infographics. Developed unified templates and style for the project's infographics.
Developed a project style for the Urban Conference dedicated to the collection and analysis of analytics on the improvement of residential areas in Kyiv.
Creative Visual & Communication Designer
01.2020–04.2020, freelance format 2021
Designer in the «ЛУН Місто» project of the «ЛУН» marketing team. The main task was to translate complex and boring data into interesting and informative infographics. Developed unified templates and style for the project's infographics.
Developed a project style for the Urban Conference dedicated to the collection and analysis of analytics on the improvement of residential areas in Kyiv.
pyramida.ua
Brand Designer
07.2016–12.2019
Brand Designer in the marketing department of the company, a leader in Ukraine in the production and sale of built-in kitchen appliances. She was responsible for the implementation of the brand book and new identity during the rebranding period.
Directed the development of design layouts:
Brand Designer
07.2016–12.2019
Brand Designer in the marketing department of the company, a leader in Ukraine in the production and sale of built-in kitchen appliances. She was responsible for the implementation of the brand book and new identity during the rebranding period.
Directed the development of design layouts:
- Graphic design
- UI-design
- Digital design
- Retail brandzone and interior architecture
- Packaging design
camping.com.ua | stanley-ua.com | thermo.in.ua | grillme.com.ua
Creative Visual & Communication Designer
07.2016–12.2019
A multi-brand company engaged in the production and sale of goods for sports and recreation. It has its own brands: Camping, Grell Me, Termo, and is the official representative of the legendary American brand of thermoses Stanley.
She has developed layouts in the following areas:
Creative Visual & Communication Designer
07.2016–12.2019
A multi-brand company engaged in the production and sale of goods for sports and recreation. It has its own brands: Camping, Grell Me, Termo, and is the official representative of the legendary American brand of thermoses Stanley.
She has developed layouts in the following areas:
- Graphic design — development of materials for promotional campaigns, advertising printing, catalogs, etc.;
- Packaging design — updating product lines;
- UI-design — design of catalog sites, and promo site for the contest;
- Retail brandzone;
- Working with photo content — preparing a brief, curating a photo shoot.
epsysoft.ua
Head of Direction in the Art Department
10.2014–11.2015
A startup company whose main product was a new messenger DEFTALK (deftalk.com).
My responsibilities included:
Head of Direction in the Art Department
10.2014–11.2015
A startup company whose main product was a new messenger DEFTALK (deftalk.com).
My responsibilities included:
- Development of one of the competitive advantages of the messenger - SmartSmile.
- Working with artists and illustrators both on a freelance basis (19 employees) and creating a new in-house creative department (6 employees).
- Preparation of technical specifications and optimization of sticker collection creation processes.
Art Department Coordinator,
Graphic & Web Designer
04.2011–09.2014
An IT company that covered a full range of technological solutions in the field of forex trading. I worked with the company through almost all its cycles until its closure. We worked as a small agency on internal brands: MMCIS, Mill Trade, FxFactor magazine, and the Good Deeds Charity Fund.
I started working in the company as an advertising designer and for the last year I worked as a coordinator in the art department (12 people), responsible for distributing the workload within the department, coordinating layouts with management and lawyers, and all communication with related departments went through me. It was my first experience in managing, creating, and dismissing the entire team.
Graphic & Web Designer
04.2011–09.2014
An IT company that covered a full range of technological solutions in the field of forex trading. I worked with the company through almost all its cycles until its closure. We worked as a small agency on internal brands: MMCIS, Mill Trade, FxFactor magazine, and the Good Deeds Charity Fund.
I started working in the company as an advertising designer and for the last year I worked as a coordinator in the art department (12 people), responsible for distributing the workload within the department, coordinating layouts with management and lawyers, and all communication with related departments went through me. It was my first experience in managing, creating, and dismissing the entire team.
little-one.com
Designer DTP
08.2005–06.2007
A full-service advertising agency.
She was engaged in the preparation of files for all types of printing and souvenir products, printing on textiles.
Designer DTP
08.2005–06.2007
A full-service advertising agency.
She was engaged in the preparation of files for all types of printing and souvenir products, printing on textiles.
Let’s create impact together
I help brands and teams transform ideas into powerful visual identities and strategic design solutions. From brand identity to digital fashion and conceptual projects, your ideas take shape and gain meaning.
Keep in touch: